The Duane Group's Privacy Policy
The Duane Group LLC and our affiliate and subsidiary companies (collectively, “we,” “our,” or “us”) are committed to privacy and to transparency in our information practices. In this Privacy Policy (the “Policy”), we describe how we may collect, use, disclose, and otherwise process personal information related to our websites (each, a “Website”) and mobile applications (each, an “App”) that display or link to this Policy and our other services, products, and technology solutions (collectively, the “Services”).
Overview of Our Collection and Use of Personal Information
We think transparency is important. In this overview, we summarize the personal information we collect and how we use it, which is further explained in our Privacy Notice below. Keep in mind that the actual information we collect, and our use of such personal information varies depending upon the nature of our relationship and interactions with an individual. Also, in some cases (such as where required by law), we ask for your consent or give you certain choices prior to collecting or using certain personal information.
Categories of personal information We Collect. Generally, we collect the following types of personal information:
Use of personal information Identifiers: such as name, contact information, IP address and online identifiers, Social Security number and other government identifiers.
Providing support and services
Analyzing and improving our business
Personalizing content and experiences
Advertising, marketing, and promotional purposes
Securing and protecting our business
Defending our legal rights
Auditing, reporting, corporate governance, and internal operations
Complying with legal obligations
Customer records: paper and electronic records containing personal information, which you provide to us in order to access or use our Services, such as name, digital signature, address, telephone number, email and other contact information.
Characteristics of Protected Classifications: such as disability and health information (e.g., which we may collect in order to, for example, make accommodations available to you at events we host) and other profile information you provide to us.
Commercial Information: including records of real property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.
Usage data: internet or other electronic network activity Information including without limitation browsing history, search history, and information regarding an individual's interaction with our Services or an advertisement.
Geolocation data: precise location information about a particular individual or device.
Audio, Video, and Other Electronic Data: audio, electronic, visual, or similar information, such as CCTV images and thermal screenings (e.g., collected from visitors to our offices), photographs and call recordings.
Employment history: professional or employment-related information.
Education information: education information and records.
Inferences: inferences drawn from any of the above used to create a profile reflecting an individual's preferences, behaviors or other characteristics.
Individual rights. Please see Your Rights and Choices in Section 12 "Your Rights and Choices" below for a description of the choices we provide and the rights you have regarding your personal information. If you are a California resident, please be sure to review Section 17 below titled ”Additional Information for Residents in Certain Jurisdictions” for important information about the categories of personal information we collect and disclose and your rights under New Jersey privacy laws, including your right to submit a “Do Not Sell My Personal Information” request (i.e., to opt out of the sale of your personal information by us).
LEGAL BASES FOR OUR PROCESSING OF PERSONAL INFORMATION
Certain laws, including the EU General Data Protection Regulation (“GDPR”), requires that we inform applicable individuals of the legal bases for our use and other processing of personal information. Pursuant to the GDPR (and other relevant laws), we process personal information for the following legal bases:
Performance of contract: as necessary to enter into or carry out the performance of our contract with you.
Compliance with laws: for compliance with legal obligations and/or defense against legal claims, including those in the area of labor and employment law, social security, and data protection, tax, and corporate compliance laws.
Our legitimate interests: in furtherance of our legitimate business interests including:
Performance of contracts with franchisees and other parties
Implementation and operation of global support (e.g., IT) services for our business operations
Customer relationship management and improving our Services, including marketing and analytics
Fraud prevention, including misuse of company IT systems or money laundering
Physical, IT, and network perimeter security
Internal investigations
Mergers, acquisitions, and reorganization, and other business transactions
DISCLOSURE OF PERSONAL INFORMATION
We may disclose the personal information that we collect about you as set forth below or as otherwise described at the time of collection or sharing.
Service providers: We may disclose personal information with third-party service providers who use this information to perform services for us, such as hosting providers, auditors, advisors, consultants, and customer service and support providers.
Subsidiaries and Affiliates: We may share your personal information with our affiliated companies (i.e., companies under common ownership, control or management with us) - use will be subject to this privacy notice.
Third Parties. We may disclose personal information to third parties in order to provide our Services, facilitate your requests, or with your acknowledgement and consent, including with:
Independent real estate professionals and owners and operators of real estate brokerage companies to enable them to provide services you request through the Services.
Third parties to provide you a service you requested through a partnership or promotional offering made by a third party or us.
The public if you submit to a public part of the Services, such as comments, social media posts, or other features viewable by the public or generally by registered users of the Services.
Third parties with whom you choose to let us share information, for example other apps or websites that integrate with the Services, or those with Services with which we integrate.
Third parties we work with to provide you with more personalized content and ads, and to track the effectiveness of campaigns.
Business transfers: We may disclose or transfer personal information as part of any actual or contemplated merger, sale, and transfer of our assets, acquisition, financing or restructuring of all or part of our business, bankruptcy or similar event, including related to due diligence conducted prior to such event where permitted by law.
Legally required: We may disclose personal information if we are required to do so by law (e.g., to law enforcement, courts or others, e.g., in response to a subpoena or court order).
Protect our rights: We may disclose personal information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and to protect the rights, property, or safety of us, our clients and customers or others.
Anonymized and Aggregated Data. We may share aggregate or de-identified information with third parties for research, marketing, advertising, analytics, and other purposes.